hi, i’m bryce.



i’ve been writing (and fixing writing) for 15 years, so i know words good…
maybe you have a folder of AI-generated copy that reads like, well, a robot wrote it.
maybe you need some copy but don’t have the time or energy.
don’t settle for badly written or out-dated copy, get in touch and let’s work together

(styled by my 2 year old daughter)

I’ve been writing for a long time.

It all started as a young journalist fresh out of uni, keen to find interesting stories.
Well, it actually started in grade 4 when I wrote and illustrated a short book about our dog ‘Super Toby’.

Since then I’ve written;
| hard news stories,
| investigative feature articles,
| media releases + internal communications
| website copy (dozens),
| blog posts (hundreds),
| radio and podcast ads (thousands),
…and a bit of everything else along the way.

When you need expertly researched and written copy, or need someone with experience to fix your existing copy, or if you aren’t quite sure and could use advice.…
…let me help.

“Nothing except the mint can make money without advertising.”

— Thomas Babington Macaulay

Copy + Content Writing

Whatever you need written, I can produce highly engaging, professional copy in any style or voice. With my background in journalism, you’ll get accurate, trustworthy and interesting copy. Whether it’s converting leads or sharing a heartfelt story, take the stress out of the process and let’s chat.

I love to tinker with my car, but I’ll be the first to admit that I’m probably not the guy for the job…
When it comes to copywriting and content writing, you need a writer who can get across what your business is really about, not just packing your copy with SEO keywords and calling it a day.
When your time and energy is needed elsewhere, you shouldn’t settle for ‘good enough’ when it comes to your copy or content.
What you communicate to your target market/s or target demographic/s should be in line with your brand voice and image, should catch the eye of your customers, and most importantly should keep them engaged.
Let’s work out how I can help you sound great.

Editing + AI-generated Content

“When AI can write a tragedy that makes itself weep digital tears, then ‘tis a playwright I shall call it.”
-William Shakespeare (probably)
AI-generated content can be impressive, but is famously inaccurate. If you want the output rate of AI without the problems, you need an expert editor.

We’ve all seen websites so crammed with SEO keywords that you can barely understand what it’s saying. Sometimes you’re so focused on fitting the right keywords that you end up with copy that is such a pain to read that you end up driving away customers.
The same goes for AI-generated copy.
While AI is certainly powerful, it produces bulk generic, impersonal copy with questionable accuracy. However, pairing it with the expertise of a professional writer means you can create pages and pages of quality copy in a fraction of the time.
You’ll want an expert to edit what comes out the other end or it will sound just like what comes out the other end.
Whether the copy you have doesn’t sound right, or you want to change things up; don’t worry, I’ll fix it.

Ghostwriting

Maybe you don’t have the time, maybe you don’t have the energy, or maybe you don’t have the knack for the whole… words… thing. Whatever your reason, I’ll write your expertly researched, informative, and creative content, in your brand voice.

As a seasoned journalist and copywriter, I’ve worked with people from almost every walk of life and almost every industry. One thing is consistent;
no one has enough time.
Ghostwritten content is a great way for businesses to enrich their content strategy without sacrificing the time and energy to get it done. By bringing a skilled ghostwriter on board, your business can put out compelling content that matches your brand voice and marketing goals.
Your team then has the freedom to concentrate on business, rather than getting bogged down doing the dreaded content creation.

let’s talk →

(Some) of my work;

“The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.”

— Mark Twain

AD.vice.blog

One of the hardest parts of my job can be uncovering what direction a client wants to take with their advertising or content. Not everyone knows the ins and outs of writing copy - which can sometimes make it hard to communicate how you want it to read.

What would make my job much easier, is if everyone had access to the little tips and tricks I’ve picked up over the years that make their brand voice stand out among the rest.

So that’s what this is.

I’m going break down the good, the bad and the clichéd in advertising and shine a light on how these ideas become ads. Whether it’s a jingle you can’t get out of your head, a slogan that makes you cringe, or a spokesperson you want to drag out of the TV and strangle; everything in advertising was a choice by some person at some stage, so let’s talk about why.